Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first data-driven marketing and loyalty program in 1987 while at ITC Ltd.