Ms. Anjali Malhotra Nanda, Executive Vice President Dish TV - Marketing has been at the helm of the marketing function at Dish TV since 2004. She has played a key role in shaping the brand and product from its nascent days to the position of a leader, that today stands tall, not only as the no 1 DTH in India but also as the largest DTH in the Asian continent! She has been at the forefront of strategizing the path for dishtv from a perspective of brand development from the early days of differentiation from cable,“ Wish karo, dish Karo” to designing services for passionate Tv viewers under the umbrella of “dish sawaar hai”. She has been responsible for many product innovations like MOD, HD, Recorder dishonline etc., over the years, as dishtv as pioneered almost every new segment in the category. As the pioneer of DTH services, it was dishtv that made a science of content packaging and pricing, which has set the benchmark for all She is also responsible for Revenue and Retention activities driving a topline of 2500 crore. Under her aegis the team uses state of the art data analytics tools and modeling forecasting techniques for consumer segmentation, targeting, churn management and enhanced usage of television content/services, by the dishtv subscriber base. She is also responsible for conceptualizing unique subscriber  services like call me, express delights and pay later – that transform the way consumers experience the brand every day. She has 22 yrs of rich experience in sales and marketing profiles in Media, Advertising & FMCG Industries. Prior to working with Dish TV she was with Modi Revlon, heading their Franchise division, where she was responsible for building the brand’s presence at organized retail/ cosmetic chains and for their leading share of market, in the “color” category at shop-in-shop stores, across the country. She has also worked with The Times of India group, Fisher-Rosemount, Glaze ads in various product management and marketing profiles.